26/01/11

11th form

writingA first approach to test 3

Comprehension: Test three will include a text on marketing directed to teenage girls. The teacher will provide some more information on this issue, along the following lessons. Here goes a short excerpt of the selected text

Often, teenage girls are marketed to with movie or music stars that are much older than they are and often portrayed in ways that are sometimes overtly sexual or just more adult. While using prominent stars is appealing, it doesn't always ring true. It is okay to include some older stars (teens like to feel more adult), but also include some things that still have a teenage feel to them. Find a balance.

Structure: Causative use of “to have”; Third conditional; Inversion if the subject.

Production: teens and marketing; strategies to magnetize teenagers: types of advertising; Publicity on TV - pros and cons.

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